Welcome to
The Vitamin Shoppe®!


As today's consumers become more health conscious, meeting their demand for vitamins and supplements has become a retail opportunity.

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more!

At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We’re always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge.

We'll not only guide you on the road to your best self, but help you fuel up for the journey.

We are seeking highly committed franchisees to help expand our stores internationally. Thank you for taking the time to learn more about our franchise opportunities and we hope you will consider joining our family.